Crafted for small hands. Designed with care.
BabySafe Design Standard™
At Yooshi, safety is not a feature — it is the foundation of everything we create.
From the curve of every edge to the purity of every material, each piece is designed to be worn with comfort, confidence, and care.
Because what touches your baby should be nothing less than exceptional, at Yooshi, every baby piece is thoughtfully designed in alignment with internationally recognized children’s jewelry safety standards, including ASTM F2923-20.
sculpted for tiny wearers
SAFE BY DESIGN
Every Yooshi piece is designed with babies and toddlers in mind, not adapted for them.
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Ultra-Smooth Edges
Every surface is polished to eliminate sharpness, ensuring gentle contact with delicate skin.
Comfort-First Fit
Proportions are carefully scaled for babies, toddlers, and children — not downsized adult designs.
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Baby-Conscious Closures
Clasps and fastenings are designed to stay secure while remaining easy for parents to manage.
Lightweight & Balanced
Designed to feel barely there, preventing discomfort or strain on tiny wrists, ears, and necks.
Not just to be worn — but to be lived in.
Purity that can be felt.
SAFE BY MATERIAL
Only materials that meet the highest standards of safety, purity, and comfort are used in Yooshi pieces.
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18K Gold (Nickel-Free & Hypoallergenic)
Designed to minimize irritation and ensure comfort for even the most sensitive skin.
biocompatible Enamel (Non-Toxic & Lead-free)
Vibrant, durable, ISO 10993 compliant and are therefore biocompatible — ensuring both beauty and safety.
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999 Fine Silver (Pure Silver & antibacterial)
Ultra-pure and naturally gentle, with inherent antibacterial properties — ideal for babies and young children.
Free from Harmful Substances
No lead. No cadmium. No nickel — ever.
creating responsibly
COMMITMENT FROM THE START
Yooshi was never just about creating beautiful jewelry — it was about creating responsibly from the very beginning. From day one, we committed to building a brand that respects people, protects what matters, and considers the future of every child.
As part of this vision, we are aligning with the United Nations Global Compact (application in process) and contributing to the United Nations Sustainable Development Goals. We are fully compliant with the local laws and regulations.
